Campaigns & Attribution
The Campaigns page is your command centre for performance across campaign flows, Meta Ads, email, and lifecycle automations. Use it to see whether predictive campaigns are driving attributed orders and revenue.
Open Campaigns
- Log in to the Flexsee dashboard.
- Select Campaigns in the sidebar.
From here you can jump to Drafts and live or Create campaign flow to start a new Campaign Flow.
Overview metrics
At the top of the page, Flexsee shows blended metrics for the selected period:
| Metric | Meaning |
|---|---|
| Campaigns | Count of tracked performance campaigns (campaign flow launches, Meta, email sends, etc.) |
| Attributed revenue | Revenue linked to Flexsee-tracked campaign activity |
| ROAS | Return on ad spend (and related spend signals) across tracked channels |
| Conversion rate | Conversions divided by tracked clicks |
Exact attribution rules combine Shopify orders, campaign UTM parameters, Flexsee campaign IDs on destination URLs, and channel-specific signals (Meta Insights, email events, Quick Pay checkouts).
Campaign performance tab
The Campaigns tab lists one-off and campaign-flow-backed sends:
- Meta Ads — audiences and published campaigns from Campaign Flow or Meta integration
- Email — Klaviyo campaigns triggered via Flexsee Campaign Send
- Recommendations — other tracked recommendation deployments
Each row typically includes channel, status, spend or send signals where available, clicks, conversions, and attributed revenue. Open a Campaign Flow detail page from the flow list for channel-specific tracking (UTM preview, Meta IDs, send counts).
Lifecycle automations tab
The Automations tab tracks always-on flows such as:
- Post-purchase recommendation emails (Klaviyo / Mailchimp)
- Abandoned cart and browse abandonment
- Order-placed enrichment
These are separated from one-shot campaign flow sends so performance views stay readable.
Download email campaign audiences
After an email campaign flow sends, Flexsee saves a recipient snapshot.
- Go to Campaigns.
- Scroll to Saved email audiences (or the audiences section on the page).
- Click Download on a campaign to export CSV (
userId,email,firstName,lastName,predictionsCount).
Meta Custom Audience CSV exports remain under Integrations → Meta Ads — see Meta Ads guide.
Dashboard relationship
The home Dashboard surfaces top campaigns and business metrics for the same date range. Campaigns is the detailed drill-down; keep both in sync by launching flows from Campaign Flow and waiting for attribution to populate (often within minutes to hours depending on channel).
Troubleshooting
- Empty Campaigns list — Complete at least one Campaign Flow activation or connect Meta and send email.
- Zero attributed revenue — Confirm Shopify orders, pixel/events, and destination URLs include Flexsee tracking parameters where required (Meta publish and email flows set these at launch).
- ROAS shows — — Spend data may be missing for email-only campaigns; Meta rows populate when Insights sync is available.
Next steps
- Campaign Flow — create and activate campaigns
- Meta Ads — audiences and Publish advert
- Klaviyo email campaigns — metric-triggered flows