Email marketing consent
Flexsee only includes customers with marketing opt-in in email wizard flows and campaigns. This page summarizes how consent works; the full tutorial with Klaviyo/Mailchimp/Shopify playbooks, merchant patterns, and external references is on the blog.
Full guide (recommended)
How to grow email marketing opt-ins for Shopify, Klaviyo, and Mailchimp — step-by-step consent, re-permission, list hygiene, what other platforms do, and how Flexsee reads opt-in after sync.
In the Flexsee dashboard
Open Grow email marketing opt-ins for tabbed playbooks (Shopify checkout, Klaviyo, Mailchimp) and links into your connected integrations.
From Integrations → Email & SMS, use Email consent guide in the section header or Consent guide on each connected Klaviyo/Mailchimp card.
Quick reference
| What counts as consent | What does not |
|---|---|
| Checkout marketing checkbox (clear, affirmative) | Email from checkout only, no opt-in |
| ESP signup / popup (with opt-in record) | Imported lists without proof |
| Re-permission with explicit subscribe CTA | Bulk “subscribe all” in Flexsee |
After changes in Shopify or your ESP, sync customers (Shopify datasource; Klaviyo Re-sync customers on Email & SMS) and check Customers → filter not opted in.
Platform docs (external)
- Klaviyo: not-opted-in segment
- Klaviyo: consent in profiles
- Mailchimp: GDPR consent forms
- Shopify: customer contact / marketing opt-in